Duration:
2 Hours (can be more or less!)

Audience:
This workshop is designed for professionals working in medium to large sports organisations, both professional and elite amateur. Ideal for those involved in marketing, sponsorship, community engagement, and athlete development.

Workshop Overview:
In this interactive session, we'll explore how sports organisations can tap into the evolving power of athlete brands to achieve critical organisational goals. From raising athlete profiles and engaging with sponsors to creating impactful social content and driving social change, the opportunities are endless when athletes are empowered as brand ambassadors.

This workshop will provide you with practical insights and actionable strategies to leverage athlete branding within your organisation, drive commercial value, and foster meaningful social impact. Participants will explore how athletes can help raise visibility, create powerful content, boost sponsorship value, and contribute to cultural and community development.

Key Takeaways:

• Identify Athlete Value: Understand how athletes can support organisational goals like raising profile, creating engaging content, and delivering value to sponsors.
• Mapping Athlete Impact: Learn how to map an athlete’s personal brand to organisational objectives, from content creation to community engagement.
• Actionable Strategies: Develop a concrete action plan to harness athlete brand power within your organisation, including steps to overcome barriers and measure success.
• Cross-Department Collaboration: Explore how to work with various teams—marketing, sponsorship, and community outreach—to fully integrate athlete-driven initiatives into your organisation’s strategy.

Why Attend:
This session will help you unlock the full potential of your athletes as key drivers of value, both for your organisation and the wider community. Whether you’re looking to boost sponsorships, create memorable content, or engage with new audiences, this workshop will provide you with the tools to make it happen. You’ll leave with practical strategies, a personalized action plan, and fresh insights into the future of athlete branding.

About Vickie
Visionary CEO Vickie Saunders founded The Athlete Brand Builder to transform how athletes build their personal brands. Trusted by sports organisations globally, her team delivers world-class education that empowers athletes to unlock their value, connect with opportunity, and create impact in and beyond sport.