In an era of accelerating change across sports media, fan engagement, and digital platforms, this session dives into how football’s commercial ecosystem is being reimagined through transformation and technology. Delve into the New Rights Model & Multi-Platform Growth, Technology as an Enabler for Inclusivity and The Business of Transformation. In this workshop you will hear from, Dave Edwards (Football Australia), Ben Simpson (Paris Saint-Germain), Oliver Walker-Peel – ICPFL and LIGR.